Corporate Brand & Marketing Consultant with 25+ years in global FTSE 100. Board level and NED experience. Expert in the WHY, WHAT and HOW of building a corporate brand
25+ year highly successful marketing career at GSK, working through all levels of brand management to running global behaviour change brands on weight loss and smoking control.
Spent last 8 years creating and leading the Corporate Reputation and Brand team, giving me first-hand experience of ‘selling’ the corporate brand through the organisation, overseeing complex global implementation and really importantly keeping it relevant and vibrant over the years.
I work across all aspects of building a corporate brand : CLARIFY – what company stands for UNIFY- employees around it AMPLIFY – externally, via campaigns and commercial / charitable partnerships