Maarten Albarda

With over 25 years of experience on the agency and client side, Maarten L. Albarda is a recognized industry leader.

He has led a distinguished global career in pan-regional and global leadership roles at JWT, Leo Burnett, McCann-Erickson, The Coca-Cola Company and AB-InBev, living and working in The Netherlands, the UK, Japan, Germany and the US.

He is a sought-after speaker and author, having made regular appearances at the Festival of Media, Cannes Advertising Festival, DMexco, SxSW and other leading events. He makes regular contributions to various marketing training and development programs such as Stanford University’s Digital Marketing Program, EGTA’s senior leadership academy and the WFA’s IMC and Media Committee’s. His book “Z.E.R.O.; zero paid media as the new marketing model” with co-author Joseph Jaffe was published in October 2013, and his weekly MediaPost column appears every Monday.