Mike McGough

Marketing Consultant

Mike McGough, senior consultant, has led a distinguished career spanning all aspects of both US and global media planning and buying as well as global media procurement.

While working in various roles at Anheuser Busch, and later Anheuser Busch InBev, he has had responsibility for planning, buying and managing significant media budgets. In his last role at AB-InBev he was General Manager, National Media Buying of the Busch Media Group and led all of AB’s media buying in the US, including all major sponsorship deals. Prior to that, Mike was Manager Global Commercial Procurement, Media and Sponsorship, and in this capacity oversaw the contracting of all major global and Top 10 market agencies as well as being involved in all major media, digital and sports sponsorship negotiations.

E: mike.mcgough@flock-associates.com
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