Are photographers integrated marketers’ new best friends?

Modern marketing requires much more content than ever before. In the old days a few ads a year, some POS, and your content provisions for the year were pretty much.

Kate, William plus two! Seven great integrated marketing lessons.

You may have noticed the young UK royal couple the Duke and Duchess of Cambridge have just announced the birth of their daughter, the fourth in line to the throne. It has.

Integrated Marketing or Cross Channel Marketing – so what is it anyway?

At Flock we talk, all the time, about integrated marketing and cross channel marketing. We assume that everyone, the world over, knows what it is. Our mistake it seems! The.

What CEOs want from their Agencies but are not getting

In a recent article posted on WARC (for article click here), with research data sourced from The Fournaise Marketing Group, it appears CEOs believe advertising and media agencies are too.

How to Build a Theme Park in 10 Steps – for Marketers

This article was recently published in BA’s Business Life magazine. It seemed a fun and interesting way of looking at how to create something from scratch which is meant to.

Pareto and the Agency Pitch

We recently attended an evening event at the Cambridge Judge Business School where different organisations were asked to speak to the MBA students about “effective integration”. Amongst the talks was.

Marketing Integration on a Plate – Restaurants have the Recipe.

Talking recently with two very dear friends, who have just opened a very cool restaurant in Paris, Les Bobines, (website in French) I found some interesting links between restaurants and.