Flock Associates, the leading Global Marketing Integration and Effectiveness Company launches US operation

London, UK & Stamford, CT – October 29, 2014 We are thrilled to announce the official launch of Flock USA under the leadership of Maarten Albarda. Both Flock and Maarten’s.

Integrated Media Marketing Relies on Objectivity

Recent months have seen Omnicom Media Group announce significant deals with media giants iHeartMedia (formerly known as Clear Channel Communications) as well as Twitter and Instagram, which amass to a.

Marketing Technology Implementation – 5 pitfalls to avoid at all cost

In these times of hyper-competition with fewer new customers to win, Chief Marketing Officers (CMOs) are increasingly looking to customer-centricity, or wrestling to integrate channels and trying to offer more.

‘A Marketing Plan’ or ‘A Plan for Marketing Transformation’

This time of year, most marketers are creating their marketing plans. Which brands to support? How? With what budgets? The list goes on. But how many marketers are writing a plan for marketing? A plan dealing with the.

Flock Associates appointed by Trinity College London

Flock Associates has been appointed by Trinity College London to help drive more integrated and effective marketing across the organisation. Trinity College London is an international exam board that has.

Six Steps of Marketing Transformation for Automotive Marketers

Marketing never stands still, and in the automotive industry it is moving faster than ever. Simply put, the consumer is reinventing the path to purchase every day, and marketers are.

Marketing Transformation – ‘Working’ and ‘Non-Working’ spend.

  The marketing industry is a hotbed of terminology – phrases and words specifically coined to describe digital or social phenomena. While each addition to the marketing vocabulary has its.