Thanksgiving and Black Friday in America – the marketing celebration?

In case you missed it, Friday November 21st 2014 was World Television Day. It was not brought to you by Toyota or McDonalds, nor was it NBC or even NPR..

Marketing Transformation not Hibernation

Change is in the air. The nights are darker, the leaves are turning and marketers everywhere are planning for the year ahead. While the temptation might be to slip back.