Is customer experience just customer-centricity by any other name? Customer experience has replaced customer-centricity as the latest buzz-word. Not that long ago we were all talking about the need for customer-centricity.
Using Key Performance Indicators – KPIs – To Connect the Dots in Your Marketing Operation “The Numbers Never Lie.” Never has this adage been more relevant than in today’s marketing.
Marketing departments have evolved very quickly with new channels and content being created all the time. Some companies, maybe including yours, create thousands of pieces of content every year, which.
In Flock’s work helping companies transform their marketing, there are two critical success factors that are often overlooked: culture and confidence. When we are approached by clients, they often want.