The Power Of One: How To Integrate Your Marketing

Flock offers a checklist for advertisers aiming to create a simplified integrated marketing operation. Integrated marketing works better than fragmented and uncoordinated efforts: ‘true fact’ not ‘fake news’. We are.

Agency Holding Companies’ Series of Unfortunate Events

It is quite the time to be in a senior job on the agency holding company side. After P&G’s Mark Pritchard call to arms to right the ship that is.

A.I. Is Here To Kill Your Job (2017 Edition)

Loyal readers know that I have frequently written about “the dawn of the robots” (which is the title of a Science Fiction book by famed author Isaac Asimov). A recent.

February Flockology: Are you up to date on the latest trends?

Flockology Your essential monthly guide to what’s hot in the world of marketing Welcome to the our February edition of Flockology, where we’re bringing you the hottest stories and must-reads from.

P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

Last week, the Doomsday Clock was moved from 3 to 12 to 2.5 to 12. Scientists believe that the current chances of the world going up in a thermo-nuclear puff.

Tearing Down The Walls (But Not The One That Matters)

I typically do not have any difficulty finding motivation or inspiration to write something. But the current US political environment is really getting me down. The kinds of changes and.