The Reinvention of TV

We are just coming out of the annual ritual that is the TV upfronts. The news seems to be that ratings are down, prices are up and commitments to buy.

Is your media agency contract fit for purpose? The signs that you might need to renegotiate.

Two years on from the infamous ‘Mediapaloosa’ and a year after the publication of the ANA report and the supporting recommendations, many marketers have demanded more of their media agencies.

Back To The Future – What Marketers Want

Last week, Flock spent two days at The Festival of Media Global in Rome. This event has been around for over a decade and has delivered great content and speakers,.

Who wins in the battle between agencies and consultants?

I was recently asked about my thoughts on the blurring of the lines between what used to be traditional (marketing) consultancies and agencies (digital, media and creative). Who are we.

May Flockology: Are you up to date on the latest marketing trends?

Your essential monthly guide to what’s hot in the world of marketing Flock Associates at the Festival of Media Rome! Flock is very excited to be attending Festival of Media.

The Coca-Cola Company and Procter & Gamble use very different marketing strategies to address business challenges.

Last week we saw quarterly results for various blue chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or.