ANA Better Creative Brief: What does a good creative brief look like?
Your Creative Brief Probably Stinks! by Bill Duggan, Group EVP, ANA It all starts with a brief… As John Hegarty (founder of Bartle Bogle Hegarty) said, “Writing bad briefs.
December Flockology: Are you up to date on the latest marketing trends?
Your essential monthly guide to what’s hot in the world of marketing Merry Christmas from Flock! November has drawn to a close, the temperature has suddenly dropped and Regent Street is glowing.
Are agency careers a dead end?
A couple of years ago I asked the readers of my MediaPost column “Would You Want To Be A Media Agency CEO In 2015?”. The background was that the role.
How do you maximise agency performance?
They say when you’ve found your perfect partner, that is when the real work starts! That’s true in agency relationships too. So, you have gone through the process of aligning.
November Flockology: Are you up to date on the latest marketing trends?
Your essential monthly guide to what’s hot in the world of marketing Flock helps Gore partner with AKQA to re-invent their global GORE-TEX brand communications Gore have joined with the.
Flock helps Gore to appoint a new global creative partner with the aim to re-invent GORE-TEX® brand communications.
Earlier this year, W.L. Gore & Associates embarked on a search for a new global creative agency solution. Better known as the company that created the modern performance apparel GORE-TEX®.
How to Build Marketing Competence, Competently
In our Summer 2017 survey of global marketers, we discovered that CMOs and marketers in Capability, Procurement and Strategy & Operations roles are united in listing capabilities as one of.
October Flockology: Are you up to date on the latest marketing trends?
Your essential monthly guide to what’s hot in the world of marketing We will be at The Festival of Media LATAM! Flock are proud to be running a lively debate on ‘Sports.
Flock Launches Digital Health Check Tool: Are You Safe?
Many columns have been written about the serious problems that seem to be part and parcel of placing digital advertising. Both the Association of National Advertisers (ANA) in the US,.
The Three Biggest Reasons for Marketing Change
US insurance company Farmers Insurance’s campaign tag line, perfectly delivered by Oscar winning actor J. K. Simmons, is: “We know a thing or two, because we’ve seen a thing or.
So Why Is Marketing Operations Getting More Traction?
The simple answer? Marketing has just become more complicated. In the past, it may have been enough to produce a TV commercial and maybe some shiny print ads. Your consumers.
The Agency Holding Company Model Is Not Dead, but Challenged!
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in.