Flockology: Agency scoping and why Wimbledon have re-branded

Your essential monthly guide to the latest insights and trends in the world of marketing Flock Agency Scoping Tool Our Flock Agency Scoping Tool is designed to transform the relationship.

Genius is 1% inspiration and 99% perspiration. Data can tell us what they both should cost.

The amount of data we have available to us is only growing, and with over $200 billion a year being spent on agency fees, scoping for work would seem like.

4 (tech) reasons why adopting transformation in business is the only way to thrive…

“AI (Artificial Intelligence) is perhaps the granddaddy of all exponential technologies – sure to transform the world and the human race in ways that we can barely wrap our heads.

Flock Forum: Agile Marketing and Innovation

Flock were delighted with the turn-out for our Agile Marketing Forum last week. We had a fantastic panel: Alex Petrogiannis/ Marketing Director Craft Gin Club John Clarke/ EVP Publishing at.

6 STEPS TO CUSTOMER EXPERIENCE NIRVANA

As I was watching Graham Norton the other day, Gwyneth Paltrow was advising a young Tom Holland that the more famous you become the more ‘the entourage’ will try and.

4 Whats and 7 Hows for the Combining of Marketing Teams Post Business Merger

Since 1985, more than 325,000 mergers and acquisitions transactions have been announced in the USA with a known value of almost $35 billion. In the first 6 months of 2019.

Flockology: What we’ve learned from ProcureCon to Cannes Lions

Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing.

Cannes Lions: Grand Prix Winners Day 1

Health & Wellness – IKEA, Thisables Pharma – GSK, Breath of Life Design – Google, Creatability Outdoor – NIKE, Dream Crazy Print & Publishing – An-Nahar, The Blank Edition After.

Hot Topics at Cannes Lions 2019

So as another Cannes Lions gets underway what are the themes that are going to be the hottest discussions over a glass of rosé ? Here are the key topics we’re interested.

Marketing Procurement Insights from Procurecon London 2019

We led a sold-out masterclass on ‘Maximising Your Agency Relationships’, facilitating a great debate resulting in lots of great ideas generously being shared by attendees. It was a very positive,.

Scoping for Success. Help your agency to help you

With the recent and much anticipated release of our new Flock Agency Scoping Tool, I wanted to share some thoughts and experience on defining a Scope of Work and how.

The Growth of Agile Marketing

Agile marketing is a term that is increasingly being used to describe new ways of working in marketing departments and in agencies. The term is borrowed from agile software development.