Connection Planning – How connected are you?

Connection Planning is taking a holistic view of the customer journey and developing strategies that help brands connect with consumers in meaningful ways, with the right message, at the right.

How do you truly know if your in-house agency is set up properly and has the right talent and capabilities?

Flock recently hosted a breakfast event in NYC in collaboration with Grace Blue Partnership and welcomed nine marketing and tech thought leaders to discuss the hot topic that most marketing.

A New Form of Agency Transparency

In recent times marketers and their procurement partners have become increasingly concerned about Agency transparency. And, not without reason in some instances. In addition, trade bodies and “noisy” consultants have.

Media Transformation vs Media Change

Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to.

Flockology: The Value of Values

Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are.

Programmatic Media, The Law, and Marketing Transformation

Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General.

Are you having trouble with your Agency fee negotiations?

Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like,.

Moving to Agile Marketing – Top Tips and Watch Out’s

How consumers connect and interact with brands has changed dramatically. For Marketers to be part of this world, the marketing operations model must evolve, with data and integrated consumer connections.