Nearly 60% of agency appraisal scores, based on a first wave review, are not meeting expectations. A surprising stat based on 130+ agency appraisal surveys we’ve conducted at Flock over.
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar.
COVID-19 has presented brands with severe content production challenges. Many brands have had to contend with a reduction in production budgets, cancelled shoots and limited or no access at all.
The crisis has many losers but also winners. Those with a solid eCommerce strategy are more likely to survive in difficult times. We have seen some very interesting ‘rebound strategies’.
“It was the best of times. It was the worst of times.” I doubt Dickens had a pandemic in mind when he wrote this, but it seems an apt description.
Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative.
100 days that have changed the world! It was on Thursday 23rd January – immediately before the Lunar new year break when millions of Chinese citizens embark on a week.