How Do You Measure The ROI Of Your Sponsorships?

Hundreds of millions of dollars are spent by brands on sponsorships. But many brands are not able to measure the return on these investments.  Flock Associates has developed a Proprietary, data.

4 Steps To Get Your Working/ Non-Working Marketing Mix Right

At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get.

Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142.

What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.

Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us.

The Informality of Marketing Transformation

In a recent company survey Flock completed for a major global brand, 200+ respondents from a whole variety of markets and disciplines all extolled the virtues for working for the.