When senior marketers from travel, publishing, consumer goods, technology, retail, and healthcare gathered for an intimate Flock roundtable at Fortnum & Mason last month, they cut through the AI hype to focus on practical implementation strategies.
Discover why the seemingly dull marketing taxonomy is actually “sexy” and the key to unlocking the future of marketing success.
Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.
For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using.
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.
In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for.
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am.
In December we conducted a survey with global marketers asking “what was keeping them up at night in the world of marketing”. We provided a range of options from marketing strategy, operations and.