Revolutionizing Brand Content for Tomorrow’s AI Agents

Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.

From Playbooks to Power Packs: The Evolution of Marketing Toolkits

For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.

5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using.

Top 8 Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..

How to Measure Marketing Diversity and Inclusion

They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.

Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion

Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.

Thinking about running an agency review or going to pitch?

We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.

How To Action Diversity & Inclusion in Marketing

In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for.

Our Head Of Operations Shares Her Thoughts On Diversity

International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock.  I am.

Keep Calm And Keep Training: Our Guide To Upskill Your Teams

In December we conducted a survey with global marketers asking “what was keeping them up at night in the world of marketing”. We provided a range of options from marketing strategy, operations and.

How To Win At Working and Non-Working Media

Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of.

How Do You Define ‘Agile’ Marketing? – Flock 333

As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and.