How Do You Define ‘Agile’ Marketing? – Flock 333

As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and.

Entering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?

The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading.

4 Steps To Get Your Working/ Non-Working Marketing Mix Right

At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get.

Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142.

What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.

Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us.

Getting additional value from your agency relationship

Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs,.

Flockology: New Month, New Trends, New Flockers

Your essential monthly guide to what’s hot in the world of marketing The Flock continues to grow! We are delighted to welcome to Flock, Consultants John Partridge and Simon Myers, Media Consultant, Ed Baxendale and.

Marketing Capabilities – 7 key steps to success

In a recent Marketing Capabilities study conducted for the World Federation of Advertisers by our own Maarten Albarda: 71% of leading global companies said that marketing was key to their.

Sauerkraut, Languages and Marketing Integration

Sauerkraut, Languages and Marketing Integration. What are the odds of being born into a trilingual home? Mother from one country, Father from another country, and all of us living in.

Nike, Gold, And Possibly The Best Brief An Agency Has Ever Received

We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.

Why can a fifteenth century word tell us everything about modern marketing?

pro•pin•qui•ty Proximity; nearness. Kinship. Similarity in nature. Propinquity is a funny old word, derived from the Latin propinquitas. As you can see it means proximity, nearness, kinship, or similarity in.