Entering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading.
Advertising
4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get.
Our Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142.
What Is The Future of Marketing In a Post-Cookie World? – Flock 222
This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.
Is Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us.
Does Your Marketing Organization Have The Right Talent To Navigate the Future?
Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies..
Has Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production.
FOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.
As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.
I run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process.
Maximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for.