Advertising

Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us.

Does Your Marketing Organization Have The Right Talent To Navigate the Future?

Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies..

Has Covid-19 changed creative production forever? – Flock 333

Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production.

FOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.

As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.

I run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.

At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process.

Maximising Your Agency Relationships – People

It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for.