Events
The Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreHenry Stewart Tell Us What’s In Store At Creative Operations Europe 2021
Henry Stewart’s annual event Creative Operations Europe is coming up on March 11, and we caught up with their Head of Marketing Aleesha Nagra to find out more about what’s in store for attendees. Q1. How has COVID affected the agenda of content for this year’s event? The pandemic has changed both the way that…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read MoreA Transformation Dinner with Flock
Flock were delighted to co-host a Marketing Transformation Roundtable with Percolate, in New York City last week. 20 top marketers gathered to socialise, make new friends, but also to discuss the critical topics surrounding effective marketing transformation. The lively debate ranged from: How to identify the best technologies to drive omnichannel communication programs? How to…
Read MoreFlock Automotive Marketing Forum
At the recent Flock Automotive Marketing Forum, held at the Sartoria restaurant in London’s West End, senior automotive and transport executives found they all shared similar challenges and opportunities of becoming a data-led marketing organisation; mainly, they agreed on the need to design their marketing organisations and ways of working around the needs of their…
Read MoreThe World Federation of Advertiser (WFA) Global Marketer Week Lisbon
The World Federation of Advertisers will be held 26th to 29th March in Lisbon. They’ve gathered a great speaking line up and it promises to be the strongest event of its kind for a while. And, to be frank it needs to be. Marketing, marketers, and the associated supply chain of agencies, technologies, research and…
Read MoreFlock is 6 Years Old!
Happy 6th birthday to us at Flock! Last year was a big and successful year for our Flock. The infographic below shows some of the progress made. We grew in size, breadth and depth and had a huge amount of fun along the way. Thank you to all our clients, partners, and suppliers for your…
Read MoreFour Key Marketing Eco-System Trends
Flock Associates has had a busy fall season of attending and presenting at various Marketing Conferences around the world. In this brief update, we will share the key findings from two conferences: The Festival of Media LatAm, held in Miami on October 29 and 30, and the “Big marketing Conference” held in Amsterdam on November…
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