Marketing Capabilities
Client-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human connection’ to an organisation and, therefore, it is so important that we continue to assess and optimise the way we all work together. Our Flock…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read MoreAre you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…
Read MoreDo You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read MoreFemale Leaders To Celebrate in 2021
2020 saw the issue of leadership styles come squarely into frame as the world looked to PMs, MPs, and to a wider extent, CEOs and business leaders, to guide us all through crisis. Many articles picked up the question of gender in-country leadership, and asked if the Covid-19 crisis was managed better by female leaders like New…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreThe Informality of Marketing Transformation
In a recent company survey Flock completed for a major global brand, 200+ respondents from a whole variety of markets and disciplines all extolled the virtues for working for the company and how much they loved the brand. In the next breath the process sucked, there was no clear roles and responsibilities and what process/reporting…
Read MoreDoes Your Marketing Organization Have The Right Talent To Navigate the Future?
Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies. We have been at it for almost eight years and have worked with marketing organizations at Ford, McDonalds, Walmart, Citi, SAP, and many others. In…
Read More