Flockology: Tips for riding the technology wave

Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…

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Flock Launches Scoping Tool To Transform Agency Fee Transparency

Flock Associates – The Marketing Transformation Company – launches a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, May 13th ] Flock has today launched its Agency Scoping Tool. One of the foundations of a great client and agency relationship is…

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How to Ask the Right Questions of Your Agency

It’s fascinating how bad we are at asking for what we want.  I mean directly, boldly and clearly asking for what we want.  Here are some examples that might resonate and look hard — they are questions, but the answers rarely give us what we want: “Am I the only one who fills the dishwasher?”…

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How to scope your agency really badly – 5 top tips

Bad Agency scoping leads to bad relationships and bad work. Bad Scoping is bad for business (both yours and your agency). So, how come when there is $264billion in Agency fees scoped each year, it is done so badly? It seems like many advertisers follow a checklist of how to scope their agencies really badly!…

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Maximising your agency’s performance

Business are constantly being challenged. Over the last year, some of the best loved high street brands have disappeared and there are no signs of the economic climate getting any easier. Amidst these difficult conditions, there is mounting pressure on marketers and their agencies to deliver game changing work in the most optimised way while…

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Lost sight of how your agency can and does add value?

In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…

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Four Key Marketing Eco-System Trends

Flock Associates has had a busy fall season of attending and presenting at various Marketing Conferences around the world. In this brief update, we will share the key findings from two conferences: The Festival of Media LatAm, held in Miami on October 29 and 30, and the “Big marketing Conference” held in Amsterdam on November…

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Hot marketing procurement trends

Flock attended the Procurecon conference in San Diego, California on 12-14th November. Over 300 attendees were discussing the now, and the future of marketing procurement. Here are some of the key takeaways: Redefining marketing procurement Many of the more forward thinking attendees were interested in repositioning marketing procurement to “commercial marketing” or “marketing transformation” or…

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Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process

After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review is in its early stages. As the business has been evolving, especially after the acquisition of Berkshire Hathaway, Duracell recently has been taking the opportunity…

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What are we looking forward to at US ProcureCon Marketing 2018

We at Flock are super excited to be sponsoring the 2018 US ProcureCon Marketing conference and joining the marketing procurement community in San Diego on November 12th, 2018. Our CEO Simon Francis, and US MD Mitchell Caplan, will be hosting a workshop on “Building An Agency Eco System”. Simon and Mitchell are also keen to…

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