Marketing Procurement

How to scope your agency really badly – 5 top tips

Bad Agency scoping leads to bad relationships and bad work. Bad Scoping is bad for business (both yours and your agency). So, how come when there is $264billion in Agency.

Flock Launches Scoping Tool To Transform Agency Fee Transparency

Flock Associates – The Marketing Transformation Company – launches a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London,.

Lost sight of how your agency can and does add value?

In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But,.

Four Key Marketing Eco-System Trends

Flock Associates has had a busy fall season of attending and presenting at various Marketing Conferences around the world. In this brief update, we will share the key findings from.

Hot marketing procurement trends

Flock attended the Procurecon conference in San Diego, California on 12-14th November. Over 300 attendees were discussing the now, and the future of marketing procurement. Here are some of the.

Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process

After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review.

What are we looking forward to at US ProcureCon Marketing 2018

We at Flock are super excited to be sponsoring the 2018 US ProcureCon Marketing conference and joining the marketing procurement community in San Diego on November 12th, 2018. Our CEO.

Maximising your agency’s performance

Business are constantly being challenged. Over the last year, some of the best loved high street brands have disappeared and there are no signs of the economic climate getting any.

Budget Setting Season: Five Ideas To Get You Started

It was AdWeek in New York last week, which coincides with the height of marketing and media budget planning and allocation season for those companies that set budgets by the.

Flock Manages Ford Agency Ecosystem Review

The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch.  “Marketing transformation is why we started Flock. We are honored to.

Agency remuneration and the growth of output-based pricing

One element of maintaining a successful advertiser-agency relationship is the agreement on fair pay (or remuneration) for the work that the agency does. To ensure fair pay, there are some.

You think your agency is terrific. You think your agency is terrible. Do you really know?

Several recent industry reports have said that the average client-agency relationship is somewhere between 3-4 years. Considering it takes a year or so for a partnership to get off the.