Let’s be upfront about it – the client/media agency relationship is under the microscope like never before. In some instances, trust has been completely broken down. Lately, media rebates have.
McDonald’s Corporation announced on April 25 it had started the search for a new creative agency solution and that it had invited three global agency networks to prepare proposals. Flock.
The agency landscape is constantly shifting along with the requirements and demands of advertisers. There is a growing trend to ‘decouple’ production from creative agencies as production functions are going.
Using Key Performance Indicators – KPIs – To Connect the Dots in Your Marketing Operation “The Numbers Never Lie.” Never has this adage been more relevant than in today’s marketing.
The relationship between marketing and procurement is a crucial one. But it can often be tense and sometimes organisationally divisive. So in those companies where the two departments work.
The marketing industry is a hotbed of terminology – phrases and words specifically coined to describe digital or social phenomena. While each addition to the marketing vocabulary has its.
Lisa was a good marketing procurement director. She worked with marketing to get a good specification of work, she set strong but achievable KPIs that were well benchmarked, she ran good processes, she.
Flock Associates is proud to have been recognised this morning by the Institute of Advertising Practitioners in Ireland (IAPI). The IAPI along with the AAI makes sure that not everybody.
Is there a ‘right time’ to pitch your media? Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and.
The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to.
In September 2013 it was revealed that Dixons Retail plc had decided to review their UK, lead advertising communications agency and had called a pitch. As one of the largest.
To drive marketing integration it is sometimes necessary to press “restart” on an agency relationship or to find a new agency resource. A pitch is an imperfect process but they.