Marketing Skills
Are you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read MoreKeep Calm And Keep Training: Our Guide To Upskill Your Teams
In December we conducted a survey with global marketers asking “what was keeping them up at night in the world of marketing”. We provided a range of options from marketing strategy, operations and capabilities to all things digital, data and tech related, as well as agency relations and fees. Based on the results, the number one worry was having the right team skills, followed in close second by…
Read MorePutting the “human” back into Human Resources
Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected. It’s only when you don’t have the 5-minute coffee machine chats, the cheeky beers around the corner, the informal chats wherever you choose to have…
Read MoreWhat Is Keeping You Up In The World Of Marketing?
In a recent survey conducted by Flock we asked you, “what was keeping you up in your world of marketing?”. There’s no doubt that 2020 has been a challenging year on so many levels and the marketing industry has certainly not been immune to its effects. Daily we hear of the economic impact on brands large and small struggling…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreThe Informality of Marketing Transformation
In a recent company survey Flock completed for a major global brand, 200+ respondents from a whole variety of markets and disciplines all extolled the virtues for working for the company and how much they loved the brand. In the next breath the process sucked, there was no clear roles and responsibilities and what process/reporting…
Read MoreDoes Your Marketing Organization Have The Right Talent To Navigate the Future?
Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies. We have been at it for almost eight years and have worked with marketing organizations at Ford, McDonalds, Walmart, Citi, SAP, and many others. In…
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