Client-Agency Relationships: How To Fix Them?

At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…

Read More

Do You Need Help With Your Agency Reviews?

Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…

Read More

How Healthy Is Your Client-Agency Relationship?

Through these difficult COVID times, we’ve seen economic uncertainty drive demand for effectiveness, value, transparency and harmony in client-agency relationships. And we know from the thousands of marketers we’ve surveyed that there are some fundamental questions teams are seeking answers to right now: At Flock, these questions inform our Agency Appraisal Tool to provide a 360, independent view of client-agency working relationships. From this…

Read More

3 New Tools To Check Your “Media Health”

Flock Media Health Assessment

After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working, and even new team structures, do you feel you know the value of your media now? After listening to our clients’ needs and concerns, we…

Read More

How To Win At Working and Non-Working Media

Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds!  So we thought we’d provide a definitive outline, on top of our  working/non-working marketing outline and guides right here  Clarifying it:   In simple terms, “non-working media” is the portion…

Read More

Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…

Read More

5½ THINGS WE HAVE LEARNT FROM REMOTE PITCHING

At Flock we are members of the mutual appreciation society in the adrenaline rush of a pitch.  Choosing your agencies, the first meeting, the anticipation of the first round of pitch meeting to see what they’ve come up with, the leave-behind and the ‘theatre’ of it all.  There is no doubt that ‘social distancing’ is not the pitch…

Read More

Programmatic Media, The Law, and Marketing Transformation

Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…

Read More

Flockology: Tips for riding the technology wave

Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…

Read More