News
Flock Handles Duracell Agency Review Process
Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…
Read MoreWill Oliver and Mr Jones live happily ever after?
Advertisers are under increasing pressure to deliver more marketing content faster and for less. This has put pressure on their agencies, and also has driven advertisers to re-assess other ways of working, including in-sourcing and in-housing of marketing content production. In-sourcing is the creation of a team inside the advertiser of employed staff to create…
Read MoreTrends that will effect Hospitality Marketing
Through our work with companies in the hospitality sector, such as Dubai Tourism, Cathay Pacific and a host of others, we’ve identified some emerging trends we believe are crucial to future proofing your marketing and meeting the needs of your consumers over the next 3 years. We believe these trends will effect marketing in hospitality; The…
Read MoreWhat are we looking forward to at US ProcureCon Marketing 2018
We at Flock are super excited to be sponsoring the 2018 US ProcureCon Marketing conference and joining the marketing procurement community in San Diego on November 12th, 2018. Our CEO Simon Francis, and US MD Mitchell Caplan, will be hosting a workshop on “Building An Agency Eco System”. Simon and Mitchell are also keen to…
Read MoreMovers and Shakers: 10 Female CMOs you should know about
In a recent study by ANA, it was identified that 45% of CMO positions are held by women (source). At nearly half, this sounds like a cause for celebration, however, in Marketing Week’s 2018 Career and Salary survey it was revealed that women in the marketing industry earn less than male marketers in every role…
Read MoreCannes and the Marketing Model of the Future
There will be no shortage of discussion points at Cannes: What is the new agency model? What is the real threat from “consultancies”? How can holding companies reinvent to better serve clients? Media transparency and the use of data Media owner duopolies Idle gossip about advertising company leaders and their peccadillos AI driven devices designed…
Read MoreFlock Associates Taps Mitchell Caplan as Managing Director to Lead the US Expansion
NEW YORK, April 11, 2018 — Flock Associates, the global marketing transformation and consulting firm, today announced it´s US market expansion and operations with the appointment of Mitchell Caplan as Managing Director. The appointment comes as Flock continues to grow its US presence in the US, which at this time includes clients such as McDonald´s,…
Read MoreGrace Blue Partnership Launches Sports Division Headed Up by New Partner Eric Guthoff
We are pleased to announce that our Global Strategic Partner, Grace Blue, global executive search and M&A advisory firm, has expanded into the sports industry to target leadership at sports agencies, teams, venues, and leagues, as well as eSports, media, and technology companies. Flock announced a Global Strategic Partnership with Grace Blue in 2017. Grace…
Read MoreP&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?
Last week, the Doomsday Clock was moved from 3 to 12 to 2.5 to 12. Scientists believe that the current chances of the world going up in a thermo-nuclear puff of smoke is highest since 1953. This in the same week that Marc Pritchard, the Global Brand Building Officer from P&G, made waves when he…
Read MoreSeven Steps To Your Marketer’s Elevator Pitch For Artificial Intelligence
“So, what should we be doing about Artificial Intelligence” says the CEO as you share an elevator ride to the fifth floor. A reasonable enough question, given that according to Forbes, 53% of marketers plan to adopt artificial intelligence in the next two years[1]. But it would be understandable if at this point a short…
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