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Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results

Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results

Flock Associates taps Cormac Loughran as Global Sales Lead

Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead.

To Hub or Not to Hub: a Modern Media Question

The globalisation of advertisers has seen many advertisers and their agencies explore consolidating media buying into hubs.

Flock’s Bionic Ecosystem Event – Finding the sweet spot between creativity and technology

On Thursday 12th September, we hosted a Flock morning panel discussion in Savage Garden, Tower Hill. The event focused on our Bionic Ecosystem concept.

The Secret to Using AI in Marketing

Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities.

Black History Month Flock

Black History Month: A Flock Summary

This Black History Month at Flock we wanted to join in with the theme of a “Festival of Celebration” and shine a light on the achievements of past and present.

How Marketing Can Have A Sustainable Impact On The Environment

Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well.

Sustainability in Marketing

Sustainability In Marketing: The Framework

Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy.

10 Key Questions to Help You ACT on Your Environmental Impact

With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental.

Becoming a Sustainable Marketing Company

At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what.

10 Recommendations For a New Olympic Sponsors Marketing Manual

The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to.

The Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.

According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their.