Cannes and the Marketing Model of the Future
There will be no shortage of discussion points at Cannes: What is the new agency model? What is the real threat from “consultancies”? How can holding companies reinvent to better.
News
Flock Associates Taps Mitchell Caplan as Managing Director to Lead the US Expansion
NEW YORK, April 11, 2018 — Flock Associates, the global marketing transformation and consulting firm, today announced it´s US market expansion and operations with the appointment of Mitchell Caplan as.
Grace Blue Partnership Launches Sports Division Headed Up by New Partner Eric Guthoff
We are pleased to announce that our Global Strategic Partner, Grace Blue, global executive search and M&A advisory firm, has expanded into the sports industry to target leadership at sports.
Seven Steps To Your Marketer’s Elevator Pitch For Artificial Intelligence
“So, what should we be doing about Artificial Intelligence” says the CEO as you share an elevator ride to the fifth floor. A reasonable enough question, given that according to.
Digital is main stream media, and the agency world is adjusting
It was a mere decade ago that trying to convince marketers to shift some budgets to online was a very difficult thing. At a company where I started towards the.
The Coca-Cola Company and Procter & Gamble use very different marketing strategies to address business challenges.
Last week we saw quarterly results for various blue chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or.
The digital advertising upside down: what was great is now deemed terrible
How quickly the world can change. Last week I wrote about the fact that UK advertisers seemed to move a lot more proactively on addressing “You-Tube-Gate”. I refer of course.
P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?
Last week, the Doomsday Clock was moved from 3 to 12 to 2.5 to 12. Scientists believe that the current chances of the world going up in a thermo-nuclear puff.
When The Going Gets Tough…
We are living in very uncertain times. The new president has just been sworn in and love him or hate him, he has promised measures that will create shock waves.
The Next Four Years of Marketing – Marketing Trans4mation
This month Flock celebrates our 4th birthday; 4 years of helping clients transform their marketing strategies, capabilities, operations and procurement. To celebrate, we’re taking a brief look back over the.
Media Buyers, Dodo’s and Predictions – I am sticking to mine
On September 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be the date I wrote a blog.
Snapchat: The Leader of the New School of Marketing
If you think Snapchat is only used by students sending butterfly crown selfies, then we’d forgive you, but you would be missing out on a major marketing tool. Snapchat is.