The Good, The Bad & The Ugly of In-housing 

With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due to some frustrations with your incumbent agency, or wanting to build more efficiencies and skills in-house, this hot topic is becoming an ever-growing topic for…

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How do you evaluate an agency?

Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based feedback helps partnerships to reset, reassess and delivers better, more impactful work. Whilst appraisals are a useful tool to explore complex issues, embedding a fair…

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Cannes Highlights: Creativity 2.0 and Strong Partnerships

In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling growth. The echoes from Cannes Lions Festival converge towards recognising the opportunities that lie ahead.…

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Cannes Lions and the Era of Creativity 2.0

Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven insights, boundless creativity, and cutting-edge technology. In today’s challenging marketing landscape, embracing Creativity 2.0 is essential for achieving success. Recently, we had the pleasure of…

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How Strong Agency Partnerships Can Drive Performance

two puzzle pieces together

Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your business’s overall development. The question, however, isn’t if, but how can this be achieved? As a CMO, your business leaders will be looking to you…

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Why marketing People & Skills is more important in 2023?

the word skills on a hill

The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work to do to close the skill gaps organisations are facing. Currently, the number of skills required for a single job is increasing by 10% year…

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The Secret to Using AI in Marketing

Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities to marketers to leverage technology to carry out tasks normally done by humans to improve the customer journey and the output and efficiency of the…

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Flock Marketing Operations Roundtable

On the 17th November Flock had the pleasure of hosting Marketers from the consulting, automotive and FMCG sector at our round table lunch in Covent Garden We spend most of our working lives inside our own organisations so when the opportunity surfaces to gather and be able to speak cross-category, it is always a treat.…

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Top 5 Takeaways from ProcureCon Marketing US 2022

Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference solely dedicated to the unique challenges of marketing procurement and the sourcing of marketing services. It is an incredibly valuable event for the industry to…

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