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Reviewing Your Agency Fees in 2022
HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are good value and transparent. To support our clients Flock created the Flock Agency Scoping Tool.…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreEvolution of Representation: Measuring Progress of Diversity and Inclusion
Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…
Read MoreAdvice for Growing Businesses this Thanksgiving
Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on. Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…
Read More5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…
Read MoreTop 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…
Read MoreThe Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…
Read MoreSustainability In Marketing: The Framework
Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreHow Marketing Can Have A Sustainable Impact On Society
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…
Read MoreHow Marketing Can Have A Sustainable Impact On The Environment
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. To access the full paper and all associated resources included, download using the link below. The framework is…
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