What We Learned at ProcureCon 2024
We recently attended ProcureCon Marketing 2024 in LA. It was great to get an insight into the latest developments within procurement as well as the strategic role procurement plays alongside marketing.
OUR BLOGS
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Flock Associates taps Cormac Loughran as Global Sales Lead
Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead.
To Hub or Not to Hub: a Modern Media Question
The globalisation of advertisers has seen many advertisers and their agencies explore consolidating media buying into hubs.
Flock’s Bionic Ecosystem Event – Finding the sweet spot between creativity and technology
On Thursday 12th September, we hosted a Flock morning panel discussion in Savage Garden, Tower Hill. The event focused on our Bionic Ecosystem concept.
Media and Creative – Are We Still Speaking Different Languages?
We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock,.
Flock and Screendragon Announce Strategic Partnership
We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this.
Thinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.
It is time for creative and media to get back together again, but some things have got to change first…
On the 23rd May 2024, Flock hosted Conscious Recoupling – an event centred around the dynamic between creative and media to discuss if the two disciplines were getting back together.
A successful pitch – The recipe
In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency,.
Ten Marketing Pitches, Ten Top Pitch Tips
At Flock, as part of our work transforming advertisers’ marketing ecosystems, we do a lot of marketing procurement work sourcing marketing agencies for advertisers. From our last ten pitches we.
Future-Proofing Procurement Contracts Webinar Summary
In case you missed it, we hosted an webinar on contracting trends titled “From Hindsight to Foresight – contracts that stand the test of time” on March 13, 2024. Our.