Evolving Measurement in Media and Marketing
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The.
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Transparency, a few years post-ANA
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought.
The Good, The Bad & The Ugly of In-housing
With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due.
How do you evaluate an agency?
Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based.
Decoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees..
7 Signs Your Organization is Working in Silos
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.
Exploring the Latest in Digital Asset Management & DAM Europe 2023
Digital Asset Management (DAM) has become an essential component for businesses to effectively organize, store, and distribute their digital assets. As technology continues to advance, the world of DAM is.
Cannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion.
Inclusive Creativity Takes Center Stage at Cannes 2023
The Cannes Lions International Festival of Creativity, one of the world’s leading celebrations of creativity in the communications industry is upon us and every year, thousands of creative professionals gather.
Cannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven.
Transforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those.
Debunking the ‘Grass is Greener’ Myth in Agency Relationships
In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have.