How to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…
Read MoreCOVID 19: A BRIEFING BASED ON FACTS – An essential guide to what our clients are doing right now.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Not unsurprisingly the creative minds of the marketing industry have been quick to exercise their opinion. At a time of unknowns, we are going to steer clear of opinions in this briefing…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
Read MoreFlockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
Read MoreFLOCKOLOGY
We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreHas Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production techniques (film shot on iPhones!), or seek new methods like animation or use of CGI. Flock has asked three top creative production experts what we…
Read MoreFlock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
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