Transforming Marketing Procurement: Insights from ProcureCon 2023

Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those who couldn’t make it to the event. In this post, we will share our key learnings and provide tips for implementing scaled marketing transformation programs,…

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New Digital Eco-system

Marketing Transformation Challenge: To deliver a fresh approach to the IKEA digital Ecosystem to further enable the formulation of strategies and tactics, that foster full integration across channels ensuring customers receive the right content at the right time in the right way. As well as the above marketing objective the business had also been tasked…

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Redefining a disconnected Digital Marketing Ecosystem

Marketing Transformation Challenge Honda Motor Europe had been through the process of migrating 17 different digital platforms across Europe into one system. Now that transition is over and they are ‘run’ state they needed to benchmark their technology, operating model and supplier ecosystem against industry best practice to make sure they have the right support…

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Global Media Planning and Buying Pitch

Marketing Transformation Challenge: EY required a review of their Global Media and buying across 19 divisions and 50 markets The Solution: Ran a global pitch customer experience driven thinking, with a premium on cut-through creative and innovative solutions  Identified a need for new channel planning guidelines, and central control Outputs and Benefits: New channel plan…

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Writing Better Briefs & Delivering Better Briefings

Marketing Transformation Challenge: To equip the McDonald’s Marketing Team and their Agencies with the core skills, knowledge and confidence to write better briefs and brief brilliantly. The Solution: Facilitated two 1½ day face to face program of workshops to coach in the principles of writing a great brief and briefing agencies brilliantly. Using inspiring external…

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The Secret to Using AI in Marketing

Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities to marketers to leverage technology to carry out tasks normally done by humans to improve the customer journey and the output and efficiency of the…

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Top 5 Takeaways from ProcureCon Marketing US 2022

Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference solely dedicated to the unique challenges of marketing procurement and the sourcing of marketing services. It is an incredibly valuable event for the industry to…

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Global Agency Ecosystem Review to Drive Growth

Marketing Transformation Challenge: Craft a new external agency ecosystem and manage internal changes to processes/structures/tools and technologies to enable it to flourish. The Solution: Analysis of existing agency fees, hours and project plans. Flock interviewed 14 stakeholders across the world, local markets, HQ, research, marketing teams and procurement to gain a clear understanding of the…

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8 Key Marketing Procurement Observations Made at ProcureCon 2022

Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on advanced remuneration techniques. After attending many seminar sessions and interactions with fellow attendees, we have pulled together a list of key observations: Inflation and Recession…

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