Disrupting the Disruptors – Phase One
The Marketing Transformation Challenge: Defend and grow market share in Australia against new disruptive competitors. The Marketing Transformation Solution: A Hot House. incubation of the team for 2.5 days to identify the market opportunity and GTM strategy including: Target audience definitions (customers, accountants, and the crossover of the two). Value proposition development. Qualitative research to…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
Read MoreOptimising Christmas Trading Through Integration
The Marketing Transformation Challenge: Build a sustainable and integrated process to deliver better Christmas Campaigns and increase sales. The Marketing Transformation Solution: Gain alignment across 14 departments and 7 agencies. A new ‘go to market’ plan and process to be implemented for Christmas. A new campaign scheduling tool. Define workstreams and RASCIs for quick wins…
Read MoreBuilding a Scalable Business Model
The Marketing Transformation Challenge: Build a scalable business model within the UK with a view to expand internationally at a low cost for a boutique search firm specialising in permanent and interim staffing for qualified accountants across the capital and internationally. The Marketing Transformation Solution: Development of an Integrated Communication Strategy: Target audience definitions (clients, candidates…
Read MoreCreating a Brand and Marketing Plan
The Marketing Transformation Challenge: To build and test a brand proposition that would allow Envirtual (a company delivering leading edge technology advice and software solutions for companies) to build a viable marketing strategy, then undergo a full brand exercise to reflect the new proposition and create the most effective marketing plan. The Marketing Transformation Solution:…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreSocial Media Activation of the Global Master Brand
The Marketing Transformation Challenge: To double the business, harnessing the power of a new global master brand through social media & PR. The Marketing Transformation Solution: Facilitation of a workshop with all the teams who have a stake in social media to co-create the future vision, strategy, framework and priorities using the lens of the new master…
Read MoreWho Are The Best Agency Search Consultants?
There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their needs, and run a review that tests the agencies abilities, reducing risk for the advertiser. The options vary from a one-(wo)man-band to global consultancies armed…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read MoreBuilding A Data Strategy In 7 Sprints
CEOs and CMOs have had ‘data strategy’ on their agenda for a while… It’s probably fair to say that the landscape constantly changes, as more data became available over the recent years, but also new restrictions like GDPR. We have seen Agency Ecosystems being changed in some areas to focus more on “science-based agencies”. Most…
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