Auto manufacturers are building cars again. How will this impact marketing?
Let’s start with the production line of the future (present actually), what will it look like? A few examples, according to an article in the Sunday Times, Ford in Dagenham East London, workers are required to fill in daily health assessments, temperature scanners and social distancing will also play a part in safely bringing back…
Read MoreAgile Marketing: Selecting the Right Marketing Technology
At Flock we are often called upon to create Agile Marketing organisations. We’ve written previously about Agile and the benefits it can bring to marketers. Flock helps clients build the marketing organisation design, the skills, the culture, the processes, the governance and KPI’s that drive agility. An important part of enabling an Agile Marketing organisation…
Read MoreCOVID 19: A BRIEFING BASED ON FACTS – An essential guide to what our clients are doing right now.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Not unsurprisingly the creative minds of the marketing industry have been quick to exercise their opinion. At a time of unknowns, we are going to steer clear of opinions in this briefing…
Read MoreCMO Insights: Personalisation, Privacy, Gaming, Gambling & Lotteries
Flock recently held the latest in its series of CMO Roundtables at Sartoria, Savile Row. Marketing leaders from William Hill, Paysafe, Lottoland, Stars Group and James Barge Director of Public Policy at ISBA (Incorporated Society of British Advertisers) enjoyed some wonderful food, drink and hospitality whilst discussing some of the major topics impacting their consumers,…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
Read MoreFlockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
Read MoreFLOCKOLOGY
We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreTop 5 key themes from Creative Operations Conference London
Flock recently had the privilege to partner with The Creative Operations Conference in London. We hosted a panel of experts discussing “In-housing, out-sourcing, freelancing and more…” and attended many of the speeches, panels, and demonstrations.At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years:…
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