Do You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…
Read MoreHow Healthy Is Your Client-Agency Relationship?
Through these difficult COVID times, we’ve seen economic uncertainty drive demand for effectiveness, value, transparency and harmony in client-agency relationships. And we know from the thousands of marketers we’ve surveyed that there are some fundamental questions teams are seeking answers to right now: At Flock, these questions inform our Agency Appraisal Tool to provide a 360, independent view of client-agency working relationships. From this…
Read More3 New Tools To Check Your “Media Health”
After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working, and even new team structures, do you feel you know the value of your media now? After listening to our clients’ needs and concerns, we…
Read MoreHow To Win At Working and Non-Working Media
Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds! So we thought we’d provide a definitive outline, on top of our working/non-working marketing outline and guides right here Clarifying it: In simple terms, “non-working media” is the portion…
Read MoreFlock paid tribute by Nomad Foods for quick, efficient, pitch process
Happy news this week that our work with Nomad Foods has resulted in another very happy client! Steve Axe, group chief marketing director at Nomad Foods speaks to Campaign: “Axe paid tribute to Flock Associates for managing an expedited pitch process that ran for three-and-a-half months, instead of six months as was originally planned. Flock will…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreCleaning Up Social Media, A Time For Action
Based on the recent social media boycotts, the World Federation of Advertisers conducted a poll in which members were asked what their organisation’s position on advertising spend is, if the platforms do not adapt their policies on hate speech. While momentum is gaining on the list of brands pausing their social media activities, to include…
Read MoreMedia Agency Contracts, the Starting Point for Change – From Digital Transparency to Diversity & Inclusion
Over the past several years, our industry has been consumed in endless discussion and debate regarding the ongoing issues of digital media management; from brand safety, ad fraud, ad viewability and data protection, to the lack of transparency and accountability leading to billion dollar black holes. The issues are discussed and passed around between media…
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