Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the LGBTQ+ community is far from over. Being truly authentic in having an inclusive culture means going further to understand more than you can see to…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read MoreFlock paid tribute by Nomad Foods for quick, efficient, pitch process
Happy news this week that our work with Nomad Foods has resulted in another very happy client! Steve Axe, group chief marketing director at Nomad Foods speaks to Campaign: “Axe paid tribute to Flock Associates for managing an expedited pitch process that ran for three-and-a-half months, instead of six months as was originally planned. Flock will…
Read MoreFlock’s Marketing Transformation Resolutions for 2021
2021 may feel not too different to 2020 right now, but here at Flock, we feel it’s right to set our intentions in the right direction. Here are a few handy resolutions the Flock crew think will help achieve great Marketing Transformation this year. Simon Francis, CEO Schedule more breaks in the day just to…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreFortitude: What It Takes To Survive Great Transformation
We are currently working with a large client to help them transform their marketing function. It’s an enormous undertaking and the CMO is on point, with several members of her leadership team involved. (Note: CMO’s and their leadership teams are always under pressure. But that is especially true in this time of COVID. Revenues are…
Read MoreEntering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading into 2021 that things will, in the near term, get much better. Therefore, we are seeing almost every business reviewing and reorganizing its marketing operations…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreGetting additional value from your agency relationship
Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs, they are also expecting their agency partners to demonstrate better value in the services they provide. In agency appraisals recently conducted by Flock we have…
Read MoreAFTER COVID-19 – ANTICIPATED MARKETING TRENDS
At Flock, our solutions are always future and consumer led. For us Flockers it is imperative to offer our clients solutions that are fit and well equipped for the future. As the world begins to slowly open up after the disruption caused by COVID-19 and adapt to the ‘new normal’ we have looked forward and…
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