Cost, Control, and Creativity: Three Things That Will Matter to Marketers in 2020
I was honored to be asked to participate in a panel at the Campaign Breakfast Briefing in NY. The first question for our group was “What are some of the key drivers behind their 2020 strategies and the implications for agencies in 2020?”. I responded with “Cost, Control, and Creativity”. Let me explain: Cost: we…
Read MoreAre you having trouble with your Agency fee negotiations?
Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like, half exciting, half scary. You probably have big efficiency and effectiveness targets to hit. The likelihood is the Agency Finance Directors feel the same, but…
Read MoreI run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships. This may surprise you, but more often than not we advise clients to NOT put their current agency in…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
Read MoreFlockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
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Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
Read MoreFLOCKOLOGY
We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreTop 5 key themes from Creative Operations Conference London
Flock recently had the privilege to partner with The Creative Operations Conference in London. We hosted a panel of experts discussing “In-housing, out-sourcing, freelancing and more…” and attended many of the speeches, panels, and demonstrations.At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years:…
Read MoreFour Insights From The 2019 US ProcureCon Marketing Conference
I recently attended the US ProcureCon Marketing Conference in Austin, Texas (one of my favorite cities!). At Flock Associates, we work closely with many facets of a company, including the CMO, marketing organization, and Procurement. In fact, we are often brought in by the Procurement team to help drive “Marketing Transformation”. This year’s conference was…
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