FLOCKOLOGY

We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…

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Re-booting Media Agency Relations without the Costly Pitch

With recent articles of 2020 being a year of anticipated media pitches, we thought it was worth highlighting the alternatives to running pitches, which are costly, labour intensive and time consuming for both clients and agencies. As independent media consultants, who have worked both client and agency side, our experience is most pitches can be…

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Four Insights From The 2019 US ProcureCon Marketing Conference

I recently attended the US ProcureCon Marketing Conference in Austin, Texas (one of my favorite cities!). At Flock Associates, we work closely with many facets of a company, including the CMO, marketing organization, and Procurement. In fact, we are often brought in by the Procurement team to help drive “Marketing Transformation”. This year’s conference was…

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FLOCKOLOGY – CONNECTION PLANNING

With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team.   That is easier said than done and often requires a transformation in…

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A New Form of Agency Transparency

In recent times marketers and their procurement partners have become increasingly concerned about Agency transparency. And, not without reason in some instances. In addition, trade bodies and “noisy” consultants have made a lot of out of agency malpractice. Transparency still ranks highly amongst advertiser concerns during panels at ANA Financial, WFA Forums, and Procurecon Marketing…

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Flockology: The Value of Values

Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…

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Maximising Your Agency Relationships – People

It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…

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Flockology: Lost sight of how your agency can, and does, add value?

Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…

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Lost sight of how your agency can and does add value?

In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…

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Flock Handles Duracell Agency Review Process

Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…

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