“To app or not to app?” The case for and against developing an app for your business.
One of the headaches facing businesses today is which direction their mobile strategy should take. Whether or not a business should have a mobile strategy is no longer a question, of course, it is a given. There are a multitude of devices and platforms to consider when going down the app route, each requiring a…
Read MoreMarketing Technology Implementation – 5 pitfalls to avoid at all cost
In these times of hyper-competition with fewer new customers to win, Chief Marketing Officers (CMOs) are increasingly looking to customer-centricity, or wrestling to integrate channels and trying to offer more consistent customer experiences. There is a dizzying array of technologies available that promise to transform marketing, sales and service capabilities. At Flock we have written…
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