Flockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreAI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by video and social mobile platforms. Moreover, eCommerce has grown more than 60% in the last 6 years. These are just two small indicators of the…
Read MoreShould you keep all of your MarTech eggs in one Agency Basket…
The World of Marketing Technology is expanding at an incredible rate. In 2011 there were around 150 different technology providers in this space around the world, now there are more than 6,500. With so many providers with so much leading edge innovation, across the entire sector, is there any upside in using your agency’s…
Read MoreA single customer view – five top tips
In most consumer categories, product differentiation is narrowing dramatically, and fast. In automotive for example, the performance of the competitive sector and price cars is very narrow. In fast moving consumer goods the difference between, for example, yoghurt brands, in product terms, is minimal. In financial services, interest rates are the same etc. This means…
Read MoreWhy isn’t my marketing technology stack working?
Why do organisations find it so hard to get their marketing technology in a shape to deliver the accountable utopia that the digital world promises? In helping marketing departments embed a solid technical stack we have identified 5 key barriers to success and inevitably value: Over complicating the solution Working in silos Over complex marketing…
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