The WFA Media Charter – Advertisers Rise Up and Be Brave!
Written by John Partridge & Oliver Orchard The WFA recently published a Global Media Charter covering 8 principles for partnership. It is a bringing together of those areas most dear to the hearts of digital advertisers; the areas that they feel are currently the most under-serviced. The work the WFA have put into this initiative…
Read MoreGrowing with a Walled Garden – 5 Building Blocks Towards a Strategy
Flock Media roundtable on 1st Nov 2018: Walled Gardens Flock ran an event on 1st Nov 2018 for media experts from across sectors including retail, automotive, drinks and public sector. The topic was; ‘‘Whilst the Google and Facebook duopoly is being challenged by Amazon, the walled gardens that all 3 tech giants operate offer opportunities…
Read MorePerfect Digital Storm: Do You Have Visibility?
A perfect Digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the least quarter of 2018. This will not be a vintage year as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika…
Read More4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get the balance right for your company? So, we’ve decided to share our definitive “how-to”. Enjoy! Background. In large traditional advertisers like FMCG, it was desirable…
Read MoreIntegrated Media Marketing Relies on Objectivity
Recent months have seen Omnicom Media Group announce significant deals with media giants iHeartMedia (formerly known as Clear Channel Communications) as well as Twitter and Instagram, which amass to a total worth of $530 million. Other agency groups have done the same. In 2013, WPP and Twitter closed a substantial ‘multimillion dollar’ agreement, as did…
Read MoreSocial media should be part of your integrated marketing ecosystem, not a silo activity
Social media has been the perfect catalyst for many great integrated marketing campaigns, and has helped many brands grow and thrive, by amplifying and bringing ideas to life. Social media can engage your consumers and allow them to be part of campaigns like this Lego Christmas campaign, which is a truly social campaign… and also…
Read MoreIs Search & Social Media Just Integrated Marketing in Disguise?
You will remember the children’s story Hans Christian Andersen wrote, that has been published in over 100 countries, about The Emperor who is wearing no clothes? That is us, all of us. We have been through an intense few years where we have all been brainwashed by “gurus” that Social Media and SEO are dark…
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