Growing with a Walled Garden – 5 Building Blocks Towards a Strategy
Flock Media roundtable on 1st Nov 2018: Walled Gardens Flock ran an event on 1st Nov 2018 for media experts from across sectors including retail, automotive, drinks and public sector. The topic was; ‘‘Whilst the Google and Facebook duopoly is being challenged by Amazon, the walled gardens that all 3 tech giants operate offer opportunities…
Read MorePerfect Digital Storm: Do You Have Visibility?
A perfect Digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the least quarter of 2018. This will not be a vintage year as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika…
Read More4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get the balance right for your company? So, we’ve decided to share our definitive “how-to”. Enjoy! Background. In large traditional advertisers like FMCG, it was desirable…
Read MoreWhere does media fit in the marketing process?
There are many different steps to the marketing process, with different departments, tasks, and goals within each. Through the trials and tribulations of creating the most efficient and successful process, there is a big question that is up for debate: When does media get involved in your campaign planning? Recently, Flock facilitated a learning session…
Read MoreThanksgiving and Black Friday in America – the marketing celebration?
In case you missed it, Friday November 21st 2014 was World Television Day. It was not brought to you by Toyota or McDonalds, nor was it NBC or even NPR. No, this is a United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television (ACT) and egta, the Brussels…
Read MoreIntegrated Media Marketing Relies on Objectivity
Recent months have seen Omnicom Media Group announce significant deals with media giants iHeartMedia (formerly known as Clear Channel Communications) as well as Twitter and Instagram, which amass to a total worth of $530 million. Other agency groups have done the same. In 2013, WPP and Twitter closed a substantial ‘multimillion dollar’ agreement, as did…
Read MoreDeveloping An Integrated Content Marketing Strategy
Integrated Content Strategy – it is like teenage sex, where everyone is talking about it, but no one is doing it. We have been employed to help several clients build truly integrated content strategies. Here are some of our Content Marketing Strategy observations and top tips. What is content for you? Before you do ANYTHING,…
Read MoreIntegrating the Oldest of Media in New Ways
All the coverage of the recently released John Lewis Christmas TV campaign (in the United Kingdom), got everyone in the Flock office thinking of what other media can drive the talkability and social buzz that the spate of recent big Christmas TV campaigns have. The first thing that sprung to mind was outdoor and within…
Read MoreStart with the answer, should we do media deals backwards?
Generally speaking media has become a commodity, traded predominantly on price. We know this is a sweeping generalisation, but we feel it to be broadly true. Everyone knows that media owners, and agencies should be trading “outcomes” not “inputs”, and media auditors should be measuring these outcomes, not inputs. But they are not. Inputs are…
Read MoreNike, Gold, And Possibly The Best Brief An Agency Has Ever Received
We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate in the Nike European media pitch, had not much wanted to change his agency because Manning Gottlieb Media had done a fine job, and had…
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