How to G.R.O.W. the Brilliance of your Marketing Team
For many marketers, late Summer is the time when personal development plans (PDP) are set or given a half-year review. With that in mind, I thought it would be timely to re-share a tried and tested model that ensures PDP sessions go well, both for the Manager and Team Members. “Coaching focuses on future possibilities,…
Read MoreTHE MARKETING ORGANISATION OF THE FUTURE – “FORM EVER FOLLOWS FUNCTION”
WHY MARKETING ORGANISATION DESIGN MATTERS Marketing organisation designs of the future often focus exclusively on the hierarchies that define the reporting relationships between members of the marketing team, i.e. the Marketing Structure of ‘Organogram’. However, the marketing team structure is only one of eight design features that determine how effective a marketing organisation will be…
Read MoreFlockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreThe greatest ad ever and how to be a leader in marketing
As the snow fell on Friday and I had abandoned my wife’s Fiat 500 at the bottom of our off-road drive my thoughts quickly turned to one of my hero’s Sir Ernest Shackleton or “The Boss” as he was affectionately known. His story is well known, but if you don’t know it there are plenty…
Read MoreSix Characteristics of a Good Marketing Organisation Design
As a marketing employee you’ll be part of an organisation design with a reporting line from your boss to you and from you to your team members. This design is likely to change regularly, prompted by big and small changes in the business and marketing function, but how do you know if the design is…
Read MoreOptimising your Marketing Organisation Structure
Marketing is shifting on its axis. The need to react to that change impacts all areas of a marketing department but how, as a marketer, do you ensure that your marketing organisation structure is responding to the external environment? There are many elements to consider when considering a shift in marketing structure and operating model.…
Read MoreOutsourcing versus in-house: The marketing Hokey Cokey
In or out? No, we aren’t talking about Brexit but another hot topic for CMOs. As a marketing leader, what marketing activity should you outsource and what should you bring in-house? Do you do a ‘Specsavers,’ appoint a CD in-house and develop all your marketing assets with an internal team, or do you follow the…
Read MoreHow to Build Effective Marketing Operations
Marketing departments have evolved very quickly with new channels and content being created all the time. Some companies, maybe including yours, create thousands of pieces of content every year, which are distributed across more and more channels, to feed more and more campaigns as well as keeping the ‘always-on’ marketing fresh. Companies strive to put…
Read MoreMarketing Transformation: The Power of Culture and Confidence
In Flock’s work helping companies transform their marketing, there are two critical success factors that are often overlooked: culture and confidence. When we are approached by clients, they often want to discuss structures, processes, agencies, technologies and more. With good reason, as these are essential components to their change programmes. However, they often do not…
Read MoreProcurement vs marketing – does it always have to be that way?
The relationship between marketing and procurement is a crucial one. But it can often be tense and sometimes organisationally divisive. So in those companies where the two departments work well – how do they do it? At Flock many of our projects centre around marketing procurement and involve working closely with both marketing and…
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