Flock Manages Ford Agency Ecosystem Review
The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch. “Marketing transformation is why we started Flock. We are honored to have played a supporting role in what has been a rigorous and disciplined process from start to finish. One that has led to a modernized…
Read MoreFlock Helps Gore to Appoint New Global Media Partner Re-invent GORE-TEX® Brand Communications
Earlier this year, W.L. Gore & Associates embarked on a search for a new global media agency solution. Better known as the company that created the modern performance apparel GORE-TEX® fabrics, Gore took the decision to review the global agency ecosystem of its fabrics division. The goal to develop a rejuvenated brand strategy that reflects…
Read MoreMcDonald’s Builds Agency Of The Future With Flock Associates
Last year McDonald’s USA appointed Flock to help them build a new agency ecosystem; The Agency Of The Future. Flock worked alongside McDonald’s to define what their consumers would require of the marketing ecosystem in the future. This allowed McDonald’s and Flock to build a blueprint into a detailed and specific Request For Proposal (RFP) that…
Read MoreFlock Associates is recognised by the Irish Institute of Advertising Practitioners as an accredited Pitch Consultant.
Flock Associates is proud to have been recognised this morning by the Institute of Advertising Practitioners in Ireland (IAPI). The IAPI along with the AAI makes sure that not everybody can claim to be a Pitch Consultant by setting guidelines and requirement for people to be accredited and recognised as such. As the category of…
Read MoreMedia Pitch and Media Consolidation Timing and Management
Is there a ‘right time’ to pitch your media? Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and numerous other large local market clients have all taken the decision to review their media agency arrangements. It seems that yet more are to come…
Read MorePareto and the Agency Pitch
We recently attended an evening event at the Cambridge Judge Business School where different organisations were asked to speak to the MBA students about “effective integration”. Amongst the talks was a really fascinating presentation by Dale Evans, who is in charge of the Anglian Water’s @one Alliance. Dale and his team had studied how and…
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