Top 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..
Agency Fees Benchmarking
Agency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in.
3 Steps to Benchmarking Advertising Agency Fees
For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.