Agency Fees

Decoding Marketing Agency Costs: How Much Should You Pay?

It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees..

Agency Fee Benchmarking: Top Tips

Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in.

3 Steps to Benchmarking Advertising Agency Fees

For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.