Benchmarking

Reviewing Your Agency Fees in 2022

HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as.

5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using.

Agency Fee Benchmarking: Top Tips

Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in.

3 Steps to Benchmarking Advertising Agency Fees

For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.