marketing skills

7 Signs Your Organization is Working in Silos

Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.

Cannes Lions and the Era of Creativity 2.0

Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven.

The Importance of Nurturing Company Culture

Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of.

the word skills on a hill

Why marketing People & Skills is more important in 2023?

The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.

Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process

Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process.

Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day.

5 Urgent Priorities for Media Directors

There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety.

influencer marketing

Make Noise and Win with Your Influencer Marketing Agency

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements.

card shuffling

Five Tricks to Integrate Marketing Teams

The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a.

Who Are The Best Agency Search Consultants?

There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their.

The Six Biggest Skills Gaps That Post Covid Marketers Are Facing

The last year has meant big changes in terms of what marketing teams have been creating and how marketing teams work together. Using over 40,000 points of data from our.

Get marketing fit with our survey

Are You Marketing Fit for 2021? Take Our Test And Find Out

2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is.