We are a marketing consultancy that reimagines and reengineers the future of your marketing operating model. We leverage our proprietary technology and data to develop the most effective marketing ecosystem solutions. We are marketers that consult, not consultants masquerading as marketers.
Flock transforms marketing holistically across its people, processes, agency partners and procurement to ensure all elements are operating at peak performance.
Katie Elsey
Regional Lead, EMEA
Our tools are supported by consultants that have over 500 combined years of experience in their respective fields and enable transformation across all aspects of marketing, including; agency ecosystems, agency search & scoping, data & technology, production, creativity and media.
AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.
What if cost savings, once the top KPI for in-house agencies, is no longer the north star? According to the ANA, the percentage of marketers citing cost savings as the primary KPI for in-housing fell from 69% in 2018 to 62% in 2023.
Many brands tends to focus on scopes and cost with their agency partners.
But where’s the performance conversation? Evaluating value, not just spend, is where the transformation happens.
