From Fragmentation to Focus: Key Takeaways from our Media Roundtable
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
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Flock transforms marketing holistically across its people, processes, agency partners and procurement to ensure all elements are operating at peak performance.
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Regional Lead, EMEA
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Our tools are supported by consultants that have over 500 combined years of experience in their respective fields and enable transformation across all aspects of marketing, including; agency ecosystems, agency search & scoping, data & technology, production, creativity and media.
News from the nest
Inside Starling: Flock’s Purpose-Built AI Platform for Marketing Transformation
AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.
The In-Housing Trend Continues, But Are Marketers Asking the Right Questions?
What if cost savings, once the top KPI for in-house agencies, is no longer the north star? According to the ANA, the percentage of marketers citing cost savings as the primary KPI for in-housing fell from 69% in 2018 to 62% in 2023.