Agency Appraisal Tool


The Flock Agency Appraisal Tool enables advertisers and agencies to review and optimise their agency relationships in a simple and efficient way.

It is a simple tool that uses a 360 degree approach to unearthing what’s working well and opportunity areas within your agency roster through measuring Client on Agency, Agency on Client, Agency Self-Appraisal and Agency on Agency. We believe that a great relationship delivers exceptional work that invariably impacts the end consumer. The stats speak for themselves;



will be spent on advertising fees in 2020


of respondents said that their relationship needed improving


people are employed globally by 300,000 agencies


is how long the average agency relationship lasts

For a short introduction please watch this short film.


Flock creates and deploys bespoke questionnaires to an unlimited number of respondents to capture rich qualitative and quantitative data that will be analysed and reported on by Flock consultants.

Survey results are accessible via the Flock Agency Appraisal Dashboard, enabling you to review results in real-time. Further analysis can also be conducted in deep-dive stakeholder interviews.

All of this information will be delivered to you in bespoke reports. Flock will identify areas for consideration through data analysis and industry benchmarking, utilising the Flock Proprietary Benchmarks to provide you and your team with a clear view of you agency relationships.

Our best in class approach helps to build better relationships between clients and agencies, improve performance and deliver better return on investment.

  • 1

    Respondents complete survey

    360 review survey distributing tailored questions, driven by independent expertise.

  • 2

    Follow up depth interviews

    Client and Agency depth interviews to gain greater insight to support quantitative findings.

  • 3

    Analysis and reporting

    Consolidated report of quantitative and qualitative findings to identify key themes and gaps in the client and agency relationship.


Actionable recommendations to help drive agency performance and enhance your client and agency relationship. In addition, you will get;

  • Dashboard access to the results
  • Bespoke surveys to meet your needs
  • Data and stakeholder interview reporting
  • Consultant analysis and recommendations
  • Proprietary benchmarks
  • Action plans to deliver change

What will it Deliver?

Our methodology and action plans are proven to improve your client agency relationship.

  • Following the completion of multiple agency appraisal waves, 100% Client on Agency and Agency on Client overall scores now meet expectations.
  • Client on Agency individual market scores have increased by up to 60%.
  • 10% average overall Client on Agency score increase.


Simply contact us and we would be delighted to take you through a demo of the tool, show you some great case studies and to answer any questions.  Alternatively please feel free to fill in the form below and gain access to an online demo of both the tool and the reporting dashboard.

ready to see the tool in action?

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