Skills Assessment


The Flock Marketing Skills Assessment Service gives marketers a rigorous way to assess their skills, as individuals and teams. We compare your marketing skills with our industry benchmarks to find skills gaps and ideas for learning & development, organisation design, and recruitment.

Our approach has been proven to work for clients from Ford to Jägermeister and can cover marketing teams from 15 and 5000. A marketing skills assessment can be completed in 6 weeks, depending on the complexity of your needs.

Armed with the insights from the Flock Marketing Skills Assessment you can make the case for the right team skill, size, and seniority to allow you to win. Plus, you have insight at an individual level for development plans.

Our 3D process to deliver your transformation

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We work with you and your team to agree the skills to be assessed and the benchmarks you want to compare current skills to.

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We deploy the Flock Marketing Skills Assessment Tool, we interview, and study documents to evaluate the key areas to focus on when reporting the results.

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Marketers complete the assessment questionnaire, and the data displayed on intuitive dashboards. Flock will then use the data, a comparison to benchmarks, interviews and our experience of working with many world class marketing organisations to identify opportunities to improve your company’s marketing skills.

If you feel you have a marketing skills shortage, or are not equipped for future challenges, or need to identify what learning and development plans are needed then The Flock Marketing Assessment is for you!

The Flock Marketing Skills Assessment is an ideal “base-line” for new CMO’s to understand their team, and how to strengthen it.


  • A definition of the key skills you require for marketers, by role and level, with benchmark skill levels.
  • A presentation of the key findings and recommendations.
  • Access to the full survey data at a consolidated team level and by individual participant, for use in personal development discussions.
An example of how skills assessment data is analysed and reported
An example of how assessment data drives strategic recommendations for skills building

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Our Capability Case Studies